Earlier in the summer Tina Forsyth interviewed me for her upcoming book, Becoming an Online Business Manager, Playing A Bigger Game With Your Clients (And Yourself). It was a great interview and I enjoyed talking with Tina about the role of the Online Business Manager.
I got hold of my copy a few days ago and have already read it from cover to cover - it’s a fantastic read, especially for the virtual assistant looking to advance her business - and for solopreneurs too who are ready to partner with an Online Business Manager.
Today I had the pleasure of interviewing Tina about her book! Actually, it wasn’t really an interview, more of a chat between colleagues - we could have talked for a lot longer! You can listen to our interview below.
And here’s a quick synopsis - Online businesses are growing at an alarming rate, and many online business owners find themselves ‘tapped out’. They simply can’t do it all themselves anymore and are desperately seeking someone to help them grow and manage their business - they are looking to hire an Online Business Manager (OBM).
Yesterday the blog tour stopped at Sparkplugging
Today, you can also read about the book with Andy Wibbels Tomorrow the blog tour continues with Kathie Thomas at VA Directory
You may have read my recent blog post about how my list has grown exponentially this year - wouldn’t you like that same success too?
Well, you can! But YOU HAVE TO TAKE ACTION to make that happen!
If you’ve been a part of my community for some time you will have seen that my business has grown and grown; and it has grown because I take CONSISTENT AND PERSISTENT ACTION in my business.
There are two things that I do every single day:
Market my business.
Work with my clients.
Yes, I may do other ‘things’ too, but these are the two things I do every single day - well Monday–Friday anyway. Make sure you’re doing these two activities too!
You can get every single list building strategy that I use on a daily basis to grow my business in the Easy Office Organization program.
So, let me ask you…
Do you want to continue seeing the same mediocre results you’re seeing now, day after day?
Or
Do you want to grow your business so that you can have more clients, more freedom, and build a long-term, successful business?
I know what I want! And if you want the same for your business too, click here to get going!
To my clients I’m much more than their virtual assistant - I’m their Online Business Manager!
So, what does that mean?
Well, my role in their business is to source, set up, and maintain the best online solution for their needs. I manage their shopping cart, their autoresponders, their ezine. I continually research and advise on new places for them to promote their products and services. I work with them to grow their subscriber list!
My client’s want to share their ‘expertise’ with the world, not run a business, so I also take over all those administrative tasks that are taking them away from what they do best and basically get their stuff done! And we manage all of this through a ‘virtual office’.
In fact, just last week I had a client call with one my clients. We discussed different ways in which she could grow her list, and how I can support her in doing that. I offered solutions to some of the problems she was having i.e. not having to write new content for her newsletter each time, but instead revisit some of her popular newsletter articles and update them. At the end of the call my client said,
Wow, Tracey! I feel like I’ve just had a coaching session. And here I was thinking I was just going to give you tasks!
Now that’s the role of an Online Business Manager.
Ready to get have an Online Business Manager in YOUR business? Let’s get started today. Schedule your complimentary Client Consultation.
The Office Organization Bite-Size Zone is a collection of practical, bite-sized, action-focused office organization and online marketing system reports, designed for YOU - the busy solopreneur! Here you will find products that are:
budget friendly
information packed
learn what you need
Other bite-size reports will teach you how to:
Create your filing system
Set up your contact management system
Implement a bookkeeping system
All bite-size reports are available as an immediate download, and come with a bonus MP3 audio file!
Head on over there now, and grab one (or maybe even two or three!)
My clients and regulars to my ezine have heard me say many times that the gold in your business starts with the list. Having a list of interested potential clients, who want to know more about you and your services, will provide you with a long-term, successful, business.
And guess what?
When you have a list in place of potential clients who are interested in you, your services and your products they come to you! You don’t have to go out and find clients - they’re right there!
And to achieve this you need to create a List Building System, so that you can continually add people to your list, and have a ready pool of clients who want to buy your products and services.
There are many different strategies that go towards creating your successful list building system, and today I’d like to share with you three free, and often overlooked, list building strategies. And they’re all easy to implement too!
1. Leverage the power of Amazon. I bet you didn’t realize you could use Amazon as a list building strategy! It’s very easy to do. If you have an account there, simply click on Your Profile along the top, and update your profile. Include as much information as you can about you and your business, and include a link back to your website. Then set about:
Writing book reviews. If you have favorite books that you’ve read and have found invaluable to you in your business, write a review about them. You don’t need to have purchased your book from Amazon to write the review either. Simply find the listing for that book and write your review. The author will appreciate the positive comments, and your profile will be hyperlinked in the book review - giving readers the opportunity to find out more about you!
Building a Listmania. A listmania is simply a collection of books/audio products that you have found useful and you’ve pulled them altogether in one place, so that anyone looking for books/products on a particular topic can view your listmania to see what you recommend. It saves them having to trawl through the website researching the information themselves!
2. Trade ‘Thank You’ page space. When someone signs up for your newsletter, what does your Thank You page say? I’ll bet it says something like, ‘Thank you for signing up to my newsletter’ - not very inspiring! Instead, use this space to recommend colleague’s newsletters. You could add, ‘Here’s a list of newsletter I find invaluable and I’d like to recommend them to you too’. And better still, ask those colleagues whose newsletter you’re referring to do the same for you! This is known as co-registration (or trading ‘Thank You’ page space), and is a wonderful way to build your list quickly.
3. Use the power of Email Signatures. This is a very simple way to build your list. At the bottom of every email you send out make sure you include a link to your newsletter sign-up page and a snippet of what your free taste is about. The beauty of this strategy is that you never know who your email will get forwarded to, and who will read your email signature and sign up to your list.
Now that I’ve shared with you three simple list building strategies, pick one of them and implement it TODAY! Don’t waste any more time in building your list.
(c) 2008 Tracey Lawton
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About the author: Office organization expert, Tracey Lawton, teaches professional speakers, coaches, and authors how to create the essential online marketing and office organization systems needed to operate an efficient, organized, and profitable business. Learn how YOU can create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com
Conquer Emotional Eating Forever Telecoaching Course. For the past few months my client, Liz Copeland, and I have been working on growing her list and putting together this exciting new telecoaching course.
I’ve uploaded the sales page, implemented the shopping cart system, and have put together a marketing plan to promote her new course, and now we’ve just launched it for all to see!
I’m delighted to showcase Liz’s new course here on this blog. You can find out more about the Conquer Emotional Eating Forever Telecoaching by clicking here
Or, if you’re not quite ready for the telecoaching course, you can get Liz’s free 5-lesson mini ecourse, Conquer Emotional Eating Forever, by clicking here
My goal for this year was to have 1,000 Office Organization Success subscribers by the end of year. As of writing this post I have 1,001 subscribers!!
Just looking back at my newsletter stats for this year alone, that represents a whopping 374% growth rate!
To say I’m thrilled is putting it mildly ~ you should see me grinning from ear to ear, and I’ve achieved my goal almost two months early too!
Want to know how I did it?
You can get the exact same step-by-step list building strategies that I use in the Easy Office Organization program. Everything I teach in the system I’ve done, so I know it all works! Just look at my results.
Grab your spot today, while there are still memberships available … click here
As a solopreneur, one ingredient you need for a successful online business is traffic… and lots of it! But there are so many websites out there, all competing for the same traffic, that it can be difficult to attract visitors to YOUR website!
Today, I’d like to share with you my top five strategies for attracting highly targeted visitors:
1. Offer a Free Taste
Your free taste is something that you give to someone in exchange for them giving you their name and email address, and signing up to your list. Your free taste is also your chance to show off your expertise, and give your new subscriber a sampling of what it is you offer.
It must be something of value to your subscriber, without giving away the whole shop!
Then you simply promote your free taste on your website, in your email signature, in your Resource Bio, and any other place you can think of! Place a call to action and people will read it, and click through to your website to get what it is you’re offering.
2. Get Others To Promote Your website For You
If you have products and programs for sale then you can easily get other people to promote them for you by offering an affiliate program. People will sign up to your affiliate program and promote your products and programs through their website, newsletter, and/or blog. In exchange you offer them a percentage commission for each sale that your affiliate makes – and make it a generous commission so that they have a real incentive to promote you.
If you’re currently using a shopping cart service, check out everything they have to offer – they may have an affiliate program included as part of their service. Mine does!
3. Participate in a Joint Venture (JV)
This is an excellent way to drive highly targeted traffic back to your website, and very easy for you to organize. Gather together some of you colleagues who offer complementary products and services to you and agree to promote each other’s products and services to your list.
I participated in a joint venture earlier this year where the organizer created a dedicated web page for this promotion. Everyone’s promotional ‘blurb’ was listed on the website, and each ‘joint venturee’ sent an announcement out to their list during a specified period directing their subscribers to this webpage. I got a TON of new subscribers as a result!
4. Article Marketing
This is one of my all-time favorites… one of the most successful and cost effective online marketing strategies you can do is to submit your articles to various online article submission websites. This is a great way to:
promote your services;
elevate you to ‘expert’ status within your chosen niche; and
grow your subscriber list.
It has been well documented that one-way links to your website increase search engine rankings more than reciprocal linking, and article submission is an excellent way to achieve one-way linking. It works by creating backlinks to your website, which the search engines love! With each article you submit, you include a resource box that contains information about you, your business, and an active hyperlink back to your website, newsletter sign up page, product, or special offer – you choose where you want to direct your readers. For example, my resource box directs readers to my newsletter sign up page.
5. Host a Free Teleclass
Hosting a free teleclass is a great way for you to get out in front of your target audience. They actually get to listen to you presenting your information, and have the opportunity to ask you questions on the call – all of which can’t be achieved just by writing articles!
And it also gives you to chance to interact with your target market, and find out valuable information about their struggles and pains. It all goes towards building the like, know, and trust factor that is so important when building a solo service business.
All of these strategies work well on their own, and I’ve had a huge amount of success with each one of them! You can choose to implement just one strategy, or use a combination. Whichever you choose, they all achieve the same goal… to drive highly targeted traffic to your website!
(c) 2008 Tracey Lawton
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About the author: Office organization expert, Tracey Lawton, teaches professional speakers, coaches, and authors how to create the essential online marketing and office organization systems needed to operate an efficient, organized, and profitable business. Learn how YOU can create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com
One of my clients is hosting her first ever LIVE event, and I’m helping her get the word out!
Announcing…
The official launch of “MasterKeysCoaching” will be the weekend of November 21, 2008
Girlfriends Unite! Woo-hoo! (Is that professional?)
To share more with you, I’d like to invite you to a special preview call with me on Thursday, October 2, 2008 at 8p.m. CST. On this call, I’ll reveal to you the “Five MasterKeys,” and how you can easily and authentically use them to unlock your five life doors.
Then we’ll get you ready for my official launch where you’ll experience a special
“Girlfriend Coaching and Vision Bootcamp”
You’ll get the chance to put it all to work for you. This will be an event you do not want to miss….held right here in the Dallas/Ft.Worth area the weekend of November 21, 2008.
Want to know more? Click here now and register for this call. Even if you can’t make the call, you’ll want to register anyway so you’ll be on my special VIP list for your personal invite to the bootcamp. This means you’ll be the first to know, first to register, and first to be admitted in this limited-enrollment bootcamp.
Remember, this registration is for the call only! But registration for the
“Girlfriend Coaching and Vision Bootcamp”
is soon to follow. See you on the call!
Deni Carruth, The VICTOR Life Coach, MasterKeysCoaching
How Virtual Assisting Works/Office Organization Success » Are you doing these two activities to grow your business every single day?: [...] may have read my...
Earlier in the summer Tina Forsyth interviewed me for her upcoming book, Becoming an Online Business Manager, Playing A Bigger Game With Your Clients (And Yourself). It was a great interview and I enjoyed talking with Tina about the role of the Online Business Manager.
