From the category archives:

Online Marketing

Hosting Your Own Teleclass? 6 Dos and Don’ts for a Successful Outcome

Articles for Reprint June 4, 2010

Hosting teleclasses is one of my absolute favorite list building strategies. Apart from being easy to do, it’s a great way to interact with my audience and get to know them, and also let them get to know me. But as with anything new there’s always a learning curve involved. Over the years I’ve developed my own [...]

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Increase Product Sales with These 3 Types of Special Offers

Articles for Reprint May 10, 2010

When you’re an online solo service professional (solopreneur) it’s crucial that you move away from the hours-for-dollars business model and create a multiple streams of income business, i.e. your income comes from a variety of different sources: Passive income through the sale of information products. Leveraged income by creating and running group programs. One-on-one client [...]

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Info Product Creation: How To Create Your FIRST Info Product in 7 Easy Steps

Articles for Reprint March 8, 2010

Once you’ve mastered your online marketing system and you’re growing your list on a daily basis, this is a good time to then set about creating additional offerings for your subscribers. This is where you start to look at your Product & Marketing Funnel and see where the gaps are and where new products can [...]

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Create Joint Venture ‘Giveaways’ to Boost Your List

Articles for Reprint February 1, 2010

One of the best ways you can give your list building efforts a HUGE boost is to partner with other solopreneurs to create a giveaway event … also known as a joint venture (JV). If done right this strategy can literally add hundreds of new subscribers to your list in a very short period of [...]

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5 Ways to Significantly Increase Attendance of Your Free Teleclass

Articles for Reprint January 22, 2010

Hosting a free teleclass is one of my favorite ways to increase my subscriber base as well as get to know members of my community. Setting up your teleclass is relatively straightforward too – all you need is a: Registration page Teleconference bridge line Follow-up system usually via an autoresponder And you’re good to go. [...]

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Podcast Creation in 3 Easy Steps

Articles for Reprint October 26, 2009

For a long time I was reluctant to add podcasting to my list building arsenal thinking it was simply another task on my already long To Do list and, to be honest, it sounded tedious … manually submitting my podcast episodes to the various podcast directories so that people knew they were there; I didn’t [...]

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